Cecilie Bahnsen
— 2021

CREDITS

—UX, UI & Art Direction:
Míriam R Seoane

—Imagery:
All the images and information used for this project, was used to bring the concept to life and all of them belong to their respective owners.

—Tools:
Figma, Invision...

INFO

Cecilie Bahnsen is a Danish fashion designer and founder of her eponymous brand. She is the best exponent of the "new romanticism" and part of a new breed of fashion talent redefining what Scandi style looks like. Far from the stark, minimalism we associate with Scandinavia, Bahnsen's best-known looks are romantic, voluminous dresses made in beautiful and sustainable fabrics that manage to be pretty but never saccharine. 

This is a self-initiated project that consists of redefining and redesigning the whole Cecilie Bahnsen's e-commerce experience concept.

Cecilie Bahnsen — 2021

CREDITS

—UX, UI & Art direction:
Míriam R Seoane

—Imagery:
All the images and information used for this project, was used to bring the concept to life and all of them belong to their respective owners.

INFO

Cecilie Bahnsen is a danish fashion designer and founder of her eponymous brand. She is the best exponent of the "new romanticism" and part of a new breed of fashion talent redefining what Scandi style looks like. Far from the stark, minimalism we associate with Scandinavia, Bahnsen's best-known looks are romantic, voluminous dresses made in beautiful fabrics that manage to be pretty but never saccharine. Sustainability is one of their core values.

This is a self-initiated project that consists on redefining and redesigning the whole Cecilie Bahnsen's e-commerce experience concept. The main goals are:

- Designing a responsive online store that helps users to find what they are looking for.
- Solve the frustration of complex and unintuitive navigation systems that are sometimes common in fashion industry.
- Build a cohesive design system that communicates the brand values. 

.

Frame-1

—Goals

- Design a responsive online store that helps users to find what they are looking for.
- Solve the frustration of complex and unintuitive navigation systems that are sometimes common in fashion industry.
- Build a cohesive design system that communicates the brand values. 

—Architecture information

The first step was to gather all the information of the site in order to establish a consistent hierarchy and a usable map of all the pieces. It was also time to set the main menu and the footer shortcuts.

Information-architecture-1
Grid
Tipografia
Wireframe-home_
mobile-home
Category-page
Product-page
mobile-2
Product-page-cart

Menu

menugifok

Checkout funnel

Account2

— OTHER PROJECTS

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