Cecilie Bahnsen
Redesigning their
e-commerce concept
Role
UX/UI
Tools
Figma
Date
2021
Info
Cecilie Bahnsen is a Danish fashion designer and founder of her eponymous brand. She is the best exponent of the "new romanticism" and part of a new breed of fashion talent redefining what Scandi style looks like. Far from the stark, minimalism we associate with Scandinavia, Bahnsen's best-known looks are romantic, voluminous dresses made in beautiful and sustainable fabrics that manage to be pretty but never saccharine.
This is a self-initiated project that consists of redefining and redesigning the whole Cecilie Bahnsen's e-commerce experience concept.
All the images and information used for this project, was used to bring the concept to life and all of them belong to their respective owners.
Cecilie Bahnsen
Redesigning their
e-commerce concept
Role
UX/UI
Date
2021
Tools
Figma
Invision
Info
Cecilie Bahnsen is a Danish fashion designer and founder of her eponymous brand. She is the best exponent of the "new romanticism" and part of a new breed of fashion talent redefining what Scandi style looks like. Far from the stark, minimalism we associate with Scandinavia, Bahnsen's best-known looks are romantic, voluminous dresses made in beautiful and sustainable fabrics that manage to be pretty but never saccharine.
This is a self-initiated project that consists of redefining and redesigning the whole Cecilie Bahnsen's e-commerce experience concept.
All the images and information used for this project, was used to bring the concept to life and all of them belong to their respective owners.
Goals
- Design a responsive online store that helps users to find what they are looking for.
- Solve the frustration of complex and unintuitive navigation systems that are sometimes common in fashion industry.
- Build a cohesive design system that communicates the brand values.
Architecture information
The first step was to gather all the information of the site in order to establish a consistent hierarchy and a usable map of all the pieces. It was also time to set the main menu and the footer shortcuts.
Menu
Checkout funnel
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